It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.
There’s no real mystery. The web is mostly silent. Audio adds a human quality to your site. It also makes your site feel more real. In short, it makes your site come alive. And people like to interact with things that are alive!
The benefits of audio
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.
You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!
How to use website audio
A welcome message on your homepage. A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!
Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. Which boosts your sales for sure.
Something you may not have thought of is using audio for the product itself. Audio is faster to produce than anything else. Plus people love audio products. The great thing about audio products is people can take them with them on the go. And you can get someone to transcribe them for very little money. Then you’ve got an eBook, too – but it was easy to create!
Is adding audio hard?
It’s actually really easy. There’s software that will show you how to add audio to a website. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. Simply copy the code and paste it in your site. You don’t need to even consider this part.
Summing it up
Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. No many people are doing this. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.