Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. It’s like a renewable resource that allows you to make money on demand.
So, how do you build a list?
Here’s what you need to build your list:
- Your Landing Page
- Your Bribe
- The Opt-in Success Page
Your Opt-in Page – The landing page is the page that has your opt-in form on it. It’s the page where you ask them for their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. You’ve also got to make a strong “close”.
Failure to include a great “call to action” will result in failure. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.
You can take your opt-in page to the next level if you add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.
If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.
The Bribe – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And something from which they can derive a benefit. This can be:
- A PDF report
- Some useful software
- A video
- An email series
You’ve got to create some great content. Something that’s useful and helpful to your visitors. It goes without saying it must be free. But to get the email, it’s got to be a good offer.
Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.
There are also list building products that include the follow up email series. There are two important things about the email series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.
The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. You can either write the content pages on your own. Or hire ghost writers to write them for you.
It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You’re free to make money at the push of a button.