Trying to Buy Success
How often are you purchasing ebooks, strategy guides and software to build you IM business? Are you depleting your checking account as you search for the ideal internet money plan? Do you have a habit of buying everything you can, hoping to find the one last piece of your profit puzzle?
You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Countless people find themselves buying the latest and greatest new systems.
And that’s totally understandable. It’s entirely reasonable to invest in new strategies and tools to fine-tune your profitable IM enterprises. There’s nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. However, there is a problem with running on the BUY NOW treadmill if you’re not making any money.
There’s a significant difference between trying to stay on the cutting edge and gambling on every possible tool in hopes of making a business work.
You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.
The Right Kind of Purchase
How can you avoid dumping too much cash into things you don’t really need? It starts by building a rock-solid foundation. If you look at the core of Internet marketing, it’s really rather simple.
You need to have something to sell. You need a way to sell it. You need to bring traffic to your the site you’ll use to make sales.
That’s it. Everything you do needs to strengthen one or more of those three simple core needs.
So, you must work to create a strong presence on all three of those fronts. When you buy something, it must directly address one of those three foundational needs.
Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. You can start experiencing real IM success after that foundation is in place. Then, you can pay for those new products with house money instead of digging a hole for yourself.
How to Build Your Foundation
Getting the core of your business in place doesn’t require a massive investment. This is what you need to do.
- Develop a holistic understanding of Internet marketing. You need to learn how things work from someone who’s spent time in the trenches.
- Focus a great deal of effort on traffic generation. Traffic is one of the three core needs mentioned above. It’s probably the most important of those three elements. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need as much traffic as you can get–and you need it quickly.
- Secure ongoing support. A good ebook can be helpful. Instructional videos can really help. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. Quality ongoing coaching makes the learning curve less steep and prevents you from wasting time, energy and resources on things you don’t need.
- Minimize your exposure. You want to meet your objectives without risking significant losses. Look for opportunities to secure the right information at a reasonable price. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.