Answer this question: What’s the most common reason people get online each and every day? Simple. To get information. Google alone serves up 400 million searches per day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!
Info marketing explained
First of all, an info business is the least complex business possible. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. It couldn’t get much simpler.
But how does it all work?
OK, the concept is simple. In order to be successful there has to be value in the info you’re selling. So the key is to figure out what people want. How do you do that?
A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and you’ll get a good idea of the kinds of things people need help with. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
An encouraging word
If you’re concerned about information product development Put it this way: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you have a collection, expand and embellish them and put them together into an ebook.
So, what’s so great about ebooks? Well, that bring me to the tile of this article Here are 7 reasons for you:
As soon as you have the pieces in place, it’s virtually maintenance free. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.
You don’t have any inventory. There’s nothing to ship. It’s digital.
2. Product combos
Once you have a few info products created. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
You can grant other people resell rights to your own products. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you get to charge two to three time as much for these rights.
It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build your list with it. A list is it’s own reward!
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Affiliate, you say? Yes!
This is a real power strategy. Once you have your own product. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
Last, but definitely not least… The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.
Summing it up
If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll be the master of your destiny. Because you’re 100% in control. So, don’t waste any more time:
- Head over to Yahoo! answers
- Find out what people need to know
- Start providing information
Information product development really is that simple. And in short time you’ll have the foundation for your own info product.